Wednesday, March 11, 2009

Assignment #10

STEP ONE: THE DETAILS OF THE CASE

(1) Choose one inquiry, from inquiries 1 - 28 (pages 114 - 117). Indicate which inquiry you chose, and then briefly explain it in your own words:
I chose inquiry number 7. It states that people who are involved in advertising create ads in to which lead people on. For example, choosing specific words and images will lead the consumer that a certain brand could possibly bring friendship, love and happiness.

(2) Stakeholders: Name each person, group, organization, etc., that has a stake in this outcome.
The advertisers have a stake in the outcome because what they advertise could possibly send the wrong message to consumers. The consumers also have a stake in this outcome because they are feeding off what is being advertised and possibly think that it might result in friendship, love, success, or happiness.

(3) Are the details given sufficient? Why or why not? I think that the details are more than sufficent. It states what advertisers do and how they do it. Also mentioning how we the consumer fall for the information that the advertisers provide.

(4) What additional questions does this inquiry raise?
Who are these consumers? Do these concumers buy these products often? By creating these advertisements, is the sale rate of the product increase?
STEP TWO: THE RELEVANT CRITERIA

1. Obligations (aka "duties"): Optional this week
2. Moral Ideals (aka "virtues"): See breakdown of ideals below
3. Consequences (aka "outcomes" or "results"): Optional this week

NOTE: Not ALL of the following ideals will apply! Only consider the main ones that you believe apply, in the inquiry you chose. Don't just pick the easy ones to consider, because you didn't take the time to thoroughly read the chapter and learn what each one of these actually means. I will quiz you when we do group work on Thursday.

* Cardinal Ideal/Virtue of Prudence: This virture applies because the advertisers should, but are not always, truthful to the consumers. when trying to raise awareness about their product the advertisers need to not only understand the consumers wants and needs, but give them the truth about what they might possibly purchase.

* Cardinal Ideal/Virtue of Justice:

* Cardinal Ideal/Virtue of Temperance: This virtue applies because the consumer should be able to control themselves from their desires. As viewed by Aristotle, "holding self-indulgence to be childish." "the hallmarks of temperence are moderation and restraint of one's desires and passions."

* Cardinal Ideal/Virtue of Courage:

* Cardinal Ideal/Virtue of Loving Kindness:

* Cardinal Ideal/Virtue of Honesty: I believe that honesty applies for the advertisers because they should be trutful to the consumers when promoting products. As the booked stated, "they choose words and images that convey the idea that buying a certain brand of clothing will bring friendship, atheltic or professional success, love, and happiness." How do we know this is true?

* Cardinal Ideal/Virtue of Compassion:

* Cardinal Ideal/Virtue of Forgiveness:

* Cardinal Ideal/Virtue of Repentance:

* Cardinal Ideal/Virtue of Reparation:

* Cardinal Ideal/Virtue of Gratitude:

* Cardinal Ideal/Virtue of Beneficence:

* Conflicting ideals--consider the relative importance of each; determine which ideal represents the greater good (or the lesser evil). See pages 110-11 for clarification.
The ideal that I feel represents the greater good(or the lesser evil) is honesty. In the book is says the the word honesty derives from the Latin word "honarable." This ideal is significant for the inquire that I chose becasue I feel that the advertisers should be true to the consumers. Promoting a product with the truth is the proper way to sell to the consumers.

STEP THREE: POSSIBLE COURSES OF ACTION

Alternative #1:
For advertisers to convey the message to consumers in a honest manner. If the words and images that the advertisers are using support the product respectfully then that is better off for the consumer.
Alternative #2:
Cosumers should not always believe what they always see and here.
As a consumer you should know right from wrong and fake from real. That should be taken into consideration when watching or listening to advertisements.
Alternative #3: Although, this way of advertising could work for the advertisers and some consumer could find some of these products to be legit, so then if it is not broken keep going.

STEP FOUR: THE MOST ETHICAL ACTION

Examine the action taken or proposed and decide whether it achieves the greater good (the most widespread "respect for persons")...if it does not, choose one that will, from your alternatives. Where the choice of actions is such that no good can be achieved, choose the action that will result in the lesser evil.

Erase this sentence & insert your own answer. Justify your answer in DETAIL. Make sure you cite specific passages from the book and/or chapter, which helped you arrive at your conclusion...thus proving to me you read this book.
the action that was proposed from inquire number seven can go either way. It achieves the greater good only due to the fact that it states how advertisers pratice their job and how they convey consumers needs. Although, it misuses the honesty moral, in which advertisers are not neccessarily "honorable" to the consumers. This intails being truthful and refusing to mislead or decieve (p.109).

SELF EVALUATION

1. In your own words, describe something new that you learned from this week’s assigned reading material and guidance.
I learned that all of themoral ideals are important in someway. They reflect on what we like the actions/decision we make in life and if they were the right ones.
2. In your own words, describe in detail some insight you gained, about the material, from one of your classmates' blogs this week. Name the blog, and insert answer here.
I gained insight from JHH's blog because it explained what virture is and how it is similar to justice. That both must be treated equally, unless conflicting with each other.

3. Did you post a thoroughly completed post to your blog on time this week? Insert answer here.
YES, I believe I did so!
4. Did you ALSO print this out, so you can bring it to class and earn total points?
YES...you will see it with me! =)

5. Of 25 points total, my efforts this week deserve: Insert your JUSTIFIED answer here.
I believe that I deserve a total of 25 points. I carefully read through the chapter when over ever question with a lot of thought and consideration. I worked very hard on this blog and for being absent last week I feel that I did a pretty goodjob interpreting everything from my readings.

Wednesday, March 4, 2009

Assignment #9

ASSIGNMENT PART ONE
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In this section, we're going to return for a moment to Chapter 7, to the section that discusses errors that are common in the analysis of moral issues (p. 89). Briefly explain each of the following errors in your own words, as if you were explaining the concept to a friend who had never taken this class (consider who, what, when, where, why, how, when); and then give an example of each one, preferably from your own past experience.

Unwarranted Assumptions: If I were to describe this to my friend I would use the same definition given from the text, meaning taking too much for granted. We deal with making unwarranted assumptions all the time. Never realizing it until after the situation already occurred. I know that there has been several times where I say to myself later on, "oh, I probably should not have said nor done that." My parents are a perfect example for this situation. All of my life they have provided me with everything that I have ever needed. Spending ridiculous amounts of money on me when I didn't work for a period of time and on top of that providing me with unconditional love and support.
When I lived in Tallahassee for a year my parents and I made a deal that they would pay rent and I would pay for everything else. Seemed pretty fair. Well there were periods where I could not work due to the overload from school. I would have to make the famous "phone call" to daddy and ask for some money. They always provided me with more than enough. But, knowing that I was going to receive this money I never really thanked them for it. I guess you could say I kind of expected it. (I sound like a brat I know!) Looking back, I never realized what my parents went through in order for me to live on my own and I never appreciated it, until one day there was no more and I was told that I needed to move back. I felt that my situation is a perfect example of unwarranted assumption. I took what they gave me for granted and now there is no more.

Oversimplification: My definition of oversimplification is simply using the easy way out. Basically, trying to figure out how you in the end will get the same results as everyone else, but only doing half the work.
The situation with steroids and professional baseball players is a good example of oversimplification. These professional baseball players are confessing up or being accused of taking "the juice." When people aka the fans found out about this they look at these so called role models differently. These players are taking the easy way out. They are injecting themselves with it, in which it will then make them stronger, powerful, and more likely to improve their stats. While the other non-steroid user players are working twice as hard, and either not having the same results if not worse. It is not fair to the players who do not touch the stuff, while on the other hand the ones who do use it still get the most recognition.

Hasty Conclusions: Simply means, that you judging a book by its cover. You judge based by what you see and not from what you know.
Sadly this occurs all the time. I know that I often have a tendency to Jude before I really know what’s going on. This can be with people, animals, movies, and pictures, whatever.
For example, my mother was never really too fond of dogs, big ones in particular. She always thought of them as being dirty, wild, and terrified they would destroy her home. One day my brother, who was coming in town for the weekend, told her that he was going to bring his roommates dog to our house. His roommate had also gone out of town, but was not able to take his dog and my brother also needed to come home for the weekend. My mother, who would have been against it, did not know he was bringing this massive dog to our home. I say massive because the dog was a rot. The minute he walked inside and cofi (dog name) came in right behind she freaked out.
After she settled down my mother started warming up to cofi, realizing that she was not some vicious beast and actually loving. The entire weekend my mother could not get enough of her.

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ASSIGNMENT PART TWO
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Briefly answer the following "chapter opening" questions, in your own words, based on what you learned by studying chapter eight:

1. What do we do in situations where there is more than a single obligation?
In a situation such as this I feel in the end we go with our gut feeling. Knowing that both situations are important, we come to a decision as to which one will benefit us or that person as well. Pretty much, this will have he better outcome.

2. How can we reconcile conflicting obligations?
To reconcile a conflicting obligation we have to come to an understanding as to what in the end is going to be for the best. For example, where I work several people were just told that within the next couple months that they were going to be layed off. Due to the decline in the economy, the company had to come to a drastic decision based on cost and labor. The result of it was that they found labor for a cheaper cost which in the end helps them through this tough time.

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ASSIGNMENT PART THREE
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1. In a nutshell, what is the most important thing, for you, that you learned from this assignment?
The most important thing that I have learned from this assignment is to not take things for granted or not to make unwarranted assumptions. Also try not to make any hasty conclusions for anything. That I need to be more open minded before I begin t judge anyone or anything based on only what I see.

2. How will you apply what you learned through this assignment to your everyday life?
Like I mentioned in question one, to value everything in my life and not take anything for granted. Also to be open minded. There are so many things that I have yet to experience or see in my life, hoping one day in my life I will get to experience them an open heart and mind.

3. What grade do you believe your efforts regarding
This assignment deserve? Justify your answer. I believe that I deserve a 25/25 on this assignment. I followed the instructions as well gave detailed examples for every question.